Competitive SME : (Record no. 54557)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02841cam a2200373Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 394195 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211207110428.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180928s2013 enk o 001 0 ENG d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749468514 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749468507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0749468505 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 394195 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)824698846 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hood, David J |
| 245 10 - TITLE STATEMENT | |
| Title | Competitive SME : |
| Remainder of title | building competitive advantage through marketing excellence for small to medium sized enterprises / |
| Statement of responsibility, etc. | David Hood. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | ©2013 ; |
| Place of publication, distribution, etc. | Philadelphia, Pennsylvania. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | List of Figures and Tables; Figures; Tables; Acknowledgements; Foreword; 01 Introduction; Why you should read this book; How to use this book and what you will get from it; A straightforward seven-stage path to competitiveness through enhanced marketing; Practical book and tools; Clear definitions and direction for the SME; Why should I care about marketing? I want to know more about being exceptionally competitive!; Marketing: what it is; and just as important, what it is not; A short and essential history; Using the book in conjunction with the futureSME initiative02 The reality: Addressing stress for the SME owner, manager or executiveAchieving a sound sleep at night ... ; The reality for SMEs and turning things to your advantage; Reducing personal stress; Changing 'cannot' to 'can'; 03 Competitiveness and the SME: We want it; but how do we get it?; Forget 'Pareto's principle'?; What are competitiveness and creativity, in terms of their use to me?; What SMEs think about competitiven ... |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing. |
| -- | General |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Compétitivité |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Politique de l'entreprise |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Petites et moyennes entreprises |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Manuels |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing |
| Source of heading or term | fast |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=522437">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=522437</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | EBOOK |
| Suppress in OPAC | No |
No items available.