Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises /
Hood, David J
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. - London : Philadelphia, Pennsylvania. Kogan Page, ©2013 ; - 1 online resource
Includes index.
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding. List of Figures and Tables; Figures; Tables; Acknowledgements; Foreword; 01 Introduction; Why you should read this book; How to use this book and what you will get from it; A straightforward seven-stage path to competitiveness through enhanced marketing; Practical book and tools; Clear definitions and direction for the SME; Why should I care about marketing? I want to know more about being exceptionally competitive!; Marketing: what it is; and just as important, what it is not; A short and essential history; Using the book in conjunction with the futureSME initiative02 The reality: Addressing stress for the SME owner, manager or executiveAchieving a sound sleep at night ... ; The reality for SMEs and turning things to your advantage; Reducing personal stress; Changing 'cannot' to 'can'; 03 Competitiveness and the SME: We want it; but how do we get it?; Forget 'Pareto's principle'?; What are competitiveness and creativity, in terms of their use to me?; What SMEs think about competitiven ...
9780749468514
Small business marketing
BUSINESS & ECONOMICS--Distribution
BUSINESS & ECONOMICS--Marketing.--General
Compétitivité
Marketing
Politique de l'entreprise
Petites et moyennes entreprises
Manuels
Small business marketing
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. - London : Philadelphia, Pennsylvania. Kogan Page, ©2013 ; - 1 online resource
Includes index.
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding. List of Figures and Tables; Figures; Tables; Acknowledgements; Foreword; 01 Introduction; Why you should read this book; How to use this book and what you will get from it; A straightforward seven-stage path to competitiveness through enhanced marketing; Practical book and tools; Clear definitions and direction for the SME; Why should I care about marketing? I want to know more about being exceptionally competitive!; Marketing: what it is; and just as important, what it is not; A short and essential history; Using the book in conjunction with the futureSME initiative02 The reality: Addressing stress for the SME owner, manager or executiveAchieving a sound sleep at night ... ; The reality for SMEs and turning things to your advantage; Reducing personal stress; Changing 'cannot' to 'can'; 03 Competitiveness and the SME: We want it; but how do we get it?; Forget 'Pareto's principle'?; What are competitiveness and creativity, in terms of their use to me?; What SMEs think about competitiven ...
9780749468514
Small business marketing
BUSINESS & ECONOMICS--Distribution
BUSINESS & ECONOMICS--Marketing.--General
Compétitivité
Marketing
Politique de l'entreprise
Petites et moyennes entreprises
Manuels
Small business marketing