New rules of marketing & PR : (Record no. 35780)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200205uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 321026 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211109122113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180404s2017 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119362418 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 321026 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 20 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meerman Scott, David |
| 245 10 - TITLE STATEMENT | |
| Title | New rules of marketing & PR : |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2017. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Social media marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Online marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing strategies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | City Campus UCEN | City Campus UCEN | 09/11/2021 | Coutts Library Services UK | 19.99 | 658.872 MEE | 00221801 | 01/03/2023 | 19.99 | 09/11/2021 | Normal 21 days |