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New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Meerman Scott, David

New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly - 6th ed. - Hoboken, New Jersey : John Wiley & Sons, 2017.

ISBN: 9781119362418

Dewey Class. No.: 658.872

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