| 000 | 02313cam a2200385Ia 4500 | ||
|---|---|---|---|
| 001 | 338275 | ||
| 005 | 20211207111235.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180425s2009 nyu o 000 0 ENG d | ||
| 020 |
_a9781614482307 _q(electronic bk.) |
||
| 020 | _z9781600374043 | ||
| 020 | _z1600374042 | ||
| 035 | _a338275 | ||
| 035 | _a(OCoLC)830670767 | ||
| 040 |
_a _bENG _c _dOCLCF _dYDXCP _dOCLCQ _dBIBBD _dAGLDB _dOCLCQ _epn |
||
| 049 | 1 | _aDEBBG | |
| 049 | 1 | _aDEBSZ | |
| 049 | 1 | _aGBVCP | |
| 049 | _aMAIN | ||
| 100 | 1 | 0 | _aMunro, Allen H |
| 245 | 1 | 0 |
_aStructures for strategy : _bthe marketing plan / _cAllen H. Munro. |
| 246 | 3 | _aMarketing plan. | |
| 260 |
_aGarden City, New York : _bMorgan James Publishing, _c©2009. |
||
| 300 | _a1 online resource (pages) | ||
| 520 | _a... Marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula is of specific interest to professional career marketing managers for use as a comprehensive checklist in addressing marketing issues. MARKETING PLANNING is to do with preparing for the future in times of rapid economic and environmental change. It is about strategies designed around resources and their management through differentiation. MARKETING PLANNING is about the scientific understanding of how markets react to induced stimuli and clarifies the boundaries between the market place and the organization. Useful for the SBU/General/Corporate Manager, Small Business Owner, Entrepreneur ... seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a profiled market posturing segmented to best address. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing. _xGeneral _2bisacsh |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast |
|
| 650 | 7 |
_aStrategic planning _2fast |
|
| 856 | 4 | _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525212 | |
| 942 |
_cEBOOK _n0 |
||
| 999 |
_c59093 _d59093 |
||