000			02841cam a2200373Ka 4500
001			394195
005			20211207110428.0
006			m o d
007			cr cnu---unuuu
008			180928s2013 enk o 001 0 ENG d
020			_a9780749468514
020			_z9780749468507
020			_z0749468505
035			_a394195
035			_a(OCoLC)824698846
100	1	0	_aHood, David J
245	1	0	_aCompetitive SME : _bbuilding competitive advantage through marketing excellence for small to medium sized enterprises / _cDavid Hood.
260			_aLondon : _bKogan Page, _c©2013 ; _aPhiladelphia, Pennsylvania.
300			_a1 online resource
500			_aIncludes index.
520			_aCompetitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding.
520	3		_aList of Figures and Tables; Figures; Tables; Acknowledgements; Foreword; 01 Introduction; Why you should read this book; How to use this book and what you will get from it; A straightforward seven-stage path to competitiveness through enhanced marketing; Practical book and tools; Clear definitions and direction for the SME; Why should I care about marketing? I want to know more about being exceptionally competitive!; Marketing: what it is; and just as important, what it is not; A short and essential history; Using the book in conjunction with the futureSME initiative02 The reality: Addressing stress for the SME owner, manager or executiveAchieving a sound sleep at night ... ; The reality for SMEs and turning things to your advantage; Reducing personal stress; Changing 'cannot' to 'can'; 03 Competitiveness and the SME: We want it; but how do we get it?; Forget 'Pareto's principle'?; What are competitiveness and creativity, in terms of their use to me?; What SMEs think about competitiven ...
650		0	_aSmall business marketing
650		7	_aBUSINESS & ECONOMICS _xDistribution _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing. _xGeneral _2bisacsh
650		7	_aCompétitivité _2eclas
650		7	_aMarketing _2fast
650		7	_aPolitique de l'entreprise _2eclas
650		7	_aPetites et moyennes entreprises _2eclas
650		7	_aManuels _2eclas
650		7	_aSmall business marketing _2fast
856	4		_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=522437
942			_cEBOOK _n0
999			_c54557 _d54557