The Manchester College

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The new strategic brand management : advanced insights and strategic thinking by
Edition: 5th ed.
Publication details: Kogan Page, 2012
Availability: Items available for loan: City Campus UCEN (1)Call number: 658.827 KAP.

Fashion brands : branding style from Armani to Zara / Mark Tungate. by
Edition: 2nd ed.
Publication details: London : Kogan Page, 2008
Availability: Items available for loan: City Campus FE (1)Call number: 746.92 TUN.

Identity design sourcebook : successful IDs deconstructed and revealed / Clay Andres, Catharine Fishel, Pat Matson Knapp. by
Publication details: Gloucester, Mass. : Hove : Rockport ; RotoVision, c2004
Online resources:
Availability: Items available for loan: City Campus UCEN (1)Call number: 741.67 AND.

Design is how it works : how the smartest companies turn products into icons / Jay Greene. by
Publication details: London : Portfolio Penguin, 2011
Availability: Items available for loan: City Campus UCEN (1)Call number: 658.5752 GRE.

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