The Manchester College

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From brand vision to brand evaluation by
Edition: 3
Publication details: Routledge, 2010
Online resources:
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands by
Edition: 3rd ed.
Publication details: Routledge, 2012
Availability: Items available for loan: The Cube (1)Call number: 658.827 DEC.

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Strategic brand management by
Edition: 3rd ed.
Publication details: Oxford University Press, 2015
Availability: Items available for loan: Shena Simon Campus (5)Call number: 658.827 ROS, ...

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Managing brands : A contemporary perspective by
Publication details: Maidenhead, Berkshire, England : McGraw-Hill Education, 2010
Availability: Items available for loan: Shena Simon Campus (3)Call number: 658.827 LAF, ... Not available: Shena Simon Campus: In transit (1).

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