Marketing the arts : breaking boundaries / edited by Finola Kerrigan and Chloe Preece.

Contributor(s):

Publisher: Abingdon, Oxon : Routledge, 2023Edition: 2nd editionDescription: 1 online resource Media type:

ISBN:

9780367898878

Uniform titles:

Marketing the arts (Routledge (Firm))

Subject(s):

Arts -- Marketing

Additional physical formats: Print version:: Marketing the artsDDC classification:

700.68/8 23/eng/20220824

LOC classification:

NX634

Partial contents:

Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media / Francesca Sobande -- The Marketing of the Arts in the Age of Curatorial Production / Matthew Waters -- Virtual Reality, Film Marketing and Value / Stephanie Janes.

Summary: "With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it - Arts policy development - The art versus commerce debate - The role of the arts marketer as market-maker - The artist as brand or entrepreneur This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as India and China, music in Sub-Saharan Africa and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts has an enhanced focus on practical application, with updated case studies and tools throughout. Marketing the Arts: Breaking Boundaries, is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and a test bank"-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Normal 21 days	City Campus UCEN	Non-fiction	700.688 KER (Browse shelf(Opens below))	Available (In Transit to Openshaw)		00235609

Includes bibliographical references and index.

"With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it - Arts policy development - The art versus commerce debate - The role of the arts marketer as market-maker - The artist as brand or entrepreneur This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as India and China, music in Sub-Saharan Africa and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts has an enhanced focus on practical application, with updated case studies and tools throughout. Marketing the Arts: Breaking Boundaries, is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and a test bank"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

There are no comments on this title.

to post a comment.