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Consumer Behaviour / Isabelle Szmigin & Maria Piacentini.

By: Contributor(s): Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Edition: Second editionDescription: xxix, 492 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198786238
  • 0198786239
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S93 2018
Contents:
Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour.
The ideal introduction to consumer behavior offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout and complemented by practitioner insights, consumer insights, research insights, and case studies. This edition offers brand new coverage of ethics and sustainability, and enhanced coverage of digital consumer behavior. Extensively refreshed examples include interactive advertising on Snapchat, social media marketing by Maybelline in China, use of augmented technology by L'Oreal, and culturally reflective advertising by McCain. -- Back cover.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Normal 21 days City Campus UCEN Non-fiction 658.8342 SZM (Browse shelf(Opens below)) Available (In Transit to Openshaw) 00229431

Includes bibliographical references and index.

Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour.

The ideal introduction to consumer behavior offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout and complemented by practitioner insights, consumer insights, research insights, and case studies. This edition offers brand new coverage of ethics and sustainability, and enhanced coverage of digital consumer behavior. Extensively refreshed examples include interactive advertising on Snapchat, social media marketing by Maybelline in China, use of augmented technology by L'Oreal, and culturally reflective advertising by McCain. -- Back cover.

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