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The new strategic brand management : creating and sustaining brand equity long term by
Publication details: United Kingdom : Kogan Page, 2008
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New strategic brand management by
Edition: 4th ed.
Publication details: Kogan Page, 2008
Availability: Items available for loan: City Campus UCEN (1)Call number: 658.827 KAP.

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New strategic brand management by
Publication details: Kogan Page, 2008
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The New Strategic Brand Management : Advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Publisher: London : Kogan Page, 2011
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Availability: Items available for reference: Harpurhey Campus: Not for loan (1)Call number: 658.8343.

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