TY - BOOK AU - Branagan,Alison TI - The essential guide to business for artists and designers T2 - Essential guides SN - 9781474250559 U1 - 741.6068 23 PY - 2017/// CY - London PB - Bloomsbury Academic KW - Art KW - Vocational guidance KW - New business enterprises KW - Management KW - ART / Business Aspects KW - bisacsh KW - BUSINESS & ECONOMICS / Small Business N1 - Formerly CIP; Includes bibliographical references and index; Machine generated contents note: -- Foreword by James Dyson -- Introduction 1. Making Creativity Pay -- 2. How to Make a Living -- 3. Overview of Business Start-Up -- 4. Money Management -- 5. Business Planning -- 6. Building Networks -- 7. Self-Promotion -- 8. Funding and Sponsorship -- 9. Creative Crimes -- 10. Confidence and Negotiation Tactics -- 11. Records, Tax and Basic Bookkeeping -- 12. Websites, Blogs and Social Media -- 13. Innovation and Future Trends -- 14. Ideas for Growth Appendix 1. Business Knowledge Exercises -- Appendix 2. Answers to the Costing and Pricing Quiz -- Glossary -- Useful Organizations -- Index ER -