TY  - BOOK
AU  - Currier,Danielle
AU  - Volk,Larry
TI  - No plastic sleeves: the complete portfolio guide for photographers and designers 
SN  - 9780240810904
AV  - TR501 .C87 2010
U1  - 745.593 22
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press/Elsevier
KW  - Photograph albums
KW  - Art portfolios
KW  - Photography
KW  - Vocational guidance
N1  - Includes bibliographical references and index; Introduction: Overview of Process -- Step 1: Develop an overarching visual identity -- Step 2: Create the visual "look and feel" -- Step 3: Page Design and Cover Design -- Step 4: Construct the portfolio book -- Step 5: Extend the visual brand to include the entire portfolio package -- Step 6: Creating Your Web presence -- Step 7: Develop resume and cover letter -- Step 8: Mailers and business Cards: extending your visual identity -- Step 9: Utilizing the complete portfolio package
N2  - Your resume and cover letter, as well as a digital portfolio, business card and mailers, will function as the first contact and impression you make. These items will work to get your "foot in the door." Ultimately, however, it will be your portfolio book or online portfolio website that will land you the job. The creation of your own portfolio is a creative statement about the value you place on your work and craft. This book first uses a system to: * find your visual identity, who YOU are * use color, typography, and iconography to develop the look and feel of your portfolio package * create a layout and composition that you love * establish your online presence * create content and design of your resume and cover letter * construct your portfolio book. With hundreds of inspirational photos to guide you, you will also learn bits of useful information along the way about print resolution, marketing ideas, and how to do all of this on a budget. By the end of this book, you will have an out-of-this world portfolio;that you will be able to use to establish and secure working relationships with potential employers and clients. * shows you how to make the COMPLETE package - letterhead, resumes, mailers, and online * gorgeous layout for visual examples and also hundreds of inspirational photos * shows you HOW to make your portfolio package, rather than simply listing "cool" portfolios * will help keep your portfolio on a budget
UR  - https://go.oreilly.com/university-of-oxford/library/view/-/9780240810904/?ar
ER  -