Szmigin, Isabelle, <br/><br/>
Consumer Behaviour / 
Isabelle Szmigin & Maria Piacentini. 
 - Second edition. 
 - xxix, 492 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour. The ideal introduction to consumer behavior offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout and complemented by practitioner insights, consumer insights, research insights, and case studies. This edition offers brand new coverage of ethics and sustainability, and enhanced coverage of digital consumer behavior. Extensively refreshed examples include interactive advertising on Snapchat, social media marketing by Maybelline in China, use of augmented technology by L'Oreal, and culturally reflective advertising by McCain. -- Back cover. 
<br/><br/><label>ISBN: </label>9780198786238 0198786239 
<br/><br/><label>LCCN: </label>2017956302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S93 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8342