TY  - BOOK
AU  - Witzel, Morgen
TI  - Management: the basics
T2  - The basics
SN  - 9780367775124
U1  - 658 WIT 
PY  - 2022///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Management
KW  - Marketing
N2  - Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, this book explains key aspects of management
ER  -