Digital state :  how the Internet is changing everything / 
written and edited by Simon Pont. 
 - London :  London :  Kogan Page,  Kogan Page.  2013 ; 
 - 1 online resource (xiv, 242 pages) :  illustrations $a<length> : $b<enrich> 
<br/><br/>Digital currents and invisible futures / Faris Yakob -- Utopia, dystopia, discuss / Simon Point -- How the digital state can cure modern marketing / Judd Labarthe -- Thunk / Bettina Sherick -- Teenage kicks / Austen Kay -- Stories into action / Christian Johnsen -- Everything changes, except me / Hans Andersson -- My digital state / Christopher Lockwood -- 'I've been expecting you' / Tamara Quinn -- Digital dares us to dream / Simon Pont -- A newer normal and deeper blue / Nicholas Pont -- Resistance is pointless / Vicki Connerty -- Digital through a human lens / Malcolm Hunter -- Escape the walled garden to the paradise beyond / Greg Grimmer -- Such people in it / Simon Pont -- How 'Internets' invented us / Stefan Terry. 
<br/><br/> Digital currents and invisible futures / Faris Yakob -- Utopia, dystopia, discuss / Simon Point -- How the digital state can cure modern marketing / Judd Labarthe -- Thunk / Bettina Sherick -- Teenage kicks / Austen Kay -- Stories into action / Christian Johnsen -- Everything changes, except me / Hans Andersson -- My digital state / Christopher Lockwood -- 'I've been expecting you' / Tamara Quinn -- Digital dares us to dream / Simon Pont -- A newer normal and deeper blue / Nicholas Pont -- Resistance is pointless / Vicki Connerty -- Digital through a human lens / Malcolm Hunter -- Escape the walled garden to the paradise beyond / Greg Grimmer -- Such people in it / Simon Pont -- How 'Internets' invented us / Stefan Terry  What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. 
<br/><br/><label>ISBN: </label>9780749468866 9781299616059