TY  - BOOK
AU  - Rich,Jason
TI  - Ultimate Guide to YouTube for Business
T2  - Ultimate Series
SN  - 9781613082416
PY  - 2013///
CY  - New York, New York, New York, New York
PB  - Entrepreneur Press, Entrepreneur Press.
KW  - YouTube (Firm)
N1  - P r e f a c e; Part 1: Using YouTube toMarket and Promote Your Business; Chapter 1: Using YouTube as a Promotional and Marketing Tool; Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube; Chapter 3: Planning Videos That Will Capture Your Viewers' Attention; Chapter 4: How to Start Your Own YouTube Channel; Chapter 5: Interacting with Viewers and Subscribers; Chapter 6: Promoting Your YouTube Videos; Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views; Part II: Producing Your Own Videos; Chapter 8: The Equipment You'll Need; Chapter 9: Selecting the Right Video CameraChapter 10: Filming YouTube Videos; Chapter 11: Editing Your YouTube Videos; Chapter 12: Uploading Your Videos to YouTube; Part III: Expert Advice; Chapter 13: Learn from Business Owners and Entrepreneurs; Hiring Help:The YouTube ServicesIndustry; Chapter 15: Specialized Advice; Appendix; Resources; About the Author; Index; EXCERPT: PINTEREST FOR BUSINESS: THE BASICS
N2  - From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich? joined by YouTube-s; P r e f a c e; Part 1: Using YouTube toMarket and Promote Your Business; Chapter 1: Using YouTube as a Promotional and Marketing Tool; Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube; Chapter 3: Planning Videos That Will Capture Your Viewers' Attention; Chapter 4: How to Start Your Own YouTube Channel; Chapter 5: Interacting with Viewers and Subscribers; Chapter 6: Promoting Your YouTube Videos; Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views; Part II: Producing Your Own Videos; Chapter 8: The Equipment You'll NeedChapter 9: Selecting the Right Video CameraChapter 10: Filming YouTube Videos; Chapter 11: Editing Your YouTube Videos; Chapter 12: Uploading Your Videos to YouTube; Part III: Expert Advice; Chapter 13: Learn from Business Owners and Entrepreneurs; Hiring Help:The YouTube ServicesIndustry; Chapter 15: Specialized Advice; Appendix; Resources; About the Author; Index; EXCERPT: PINTEREST FOR BUSINESS: THE BASICS
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