Crawford, Merle <br/><br/>
New products management 

 - 11th ed. 
 - New York, New York :  McGraw-Hill Education,  2015. 
<br/><br/><label>ISBN: </label>9781259254345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.575