TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - New strategic brand management
PY  - 2008///
PB  - Kogan Page
UR  - http://lib.myilibrary.com?id=122897&entityid=https://idp1.themanchestercollege.ac.uk/idp/shibboleth
ER  -