TY  - BOOK
AU  - Adcock,Dennis
AU  - Halborg,Al
TI  - Marketing principles and practice
PY  - 2001///
PB  - Pearson Education UK
UR  - http://lib.myilibrary.com?id=56125&entityid=https://idp1.themanchestercollege.ac.uk/idp/shibboleth
ER  -