The Manchester College
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Introduction to marketing : theory and practice / Adrian Palmer.

By: Publication details: Oxford : Oxford University Press, 2012.Edition: 3rd edDescription: xxxi, 542 p. : ill. ; 25 cmISBN:
  • 9780199602131 (pbk.) :
  • 0199602131 (pbk.) :
Subject(s): DDC classification:
  • 658.8 23
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Normal 21 days City Campus UCEN Non-fiction 658.8 PAL (Browse shelf(Opens below)) Available (In Transit to Openshaw) 00182102

Previous ed.: 2009.

Formerly CIP. Uk

Includes bibliographical references and index.

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