Crossing the chasm : marketing and selling disruptive products to mainstream customers

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Publication details: New York, New York : HarperCollins, 2014.Edition: 3rd edISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Normal 21 days	Shena Simon Campus	Non-fiction	658.8 MOO (Browse shelf(Opens below))	Available (In Transit to Openshaw)		00205596
Normal 21 days	Shena Simon Campus	Non-fiction	658.8 MOO (Browse shelf(Opens below))	Available (In Transit to Openshaw)		00205595

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Previous	658.8 MAC The market research toolbox : a concise guide for beginners	658.8 MCD Marketing research essentials	658.8 MCK Project management in marketing	658.8 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers	658.8 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers	658.8 PAL Managing marketing	658.8 PAU Consumer behaviour & marketing strategy	Next

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