The new strategic brand management : (Record no. 8850)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00697dam a2200217uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 183099 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221021142051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051213s2004 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749453497 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 183099 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 20 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 14 - TITLE STATEMENT | |
| Title | The new strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2008. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brands |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Strategic management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/themanchester-ebooks/detail.action?docID=332636">https://ebookcentral.proquest.com/lib/themanchester-ebooks/detail.action?docID=332636</a> |
| Link text | Click here to open book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.