Structures for strategy : (Record no. 59093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02313cam a2200385Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 338275 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211207111235.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180425s2009 nyu o 000 0 ENG d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781614482307 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781600374043 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1600374042 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 338275 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)830670767 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Language of cataloging | ENG |
| Transcribing agency | |
| Modifying agency | OCLCF |
| -- | YDXCP |
| -- | OCLCQ |
| -- | BIBBD |
| -- | AGLDB |
| -- | OCLCQ |
| Description conventions | pn |
| 049 1# - LOCAL HOLDINGS (OCLC) | |
| Holding library | DEBBG |
| 049 1# - LOCAL HOLDINGS (OCLC) | |
| Holding library | DEBSZ |
| 049 1# - LOCAL HOLDINGS (OCLC) | |
| Holding library | GBVCP |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Munro, Allen H |
| 245 10 - TITLE STATEMENT | |
| Title | Structures for strategy : |
| Remainder of title | the marketing plan / |
| Statement of responsibility, etc. | Allen H. Munro. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing plan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Garden City, New York : |
| Name of publisher, distributor, etc. | Morgan James Publishing, |
| Date of publication, distribution, etc. | ©2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (pages) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ... Marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula is of specific interest to professional career marketing managers for use as a comprehensive checklist in addressing marketing issues. MARKETING PLANNING is to do with preparing for the future in times of rapid economic and environmental change. It is about strategies designed around resources and their management through differentiation. MARKETING PLANNING is about the scientific understanding of how markets react to induced stimuli and clarifies the boundaries between the market place and the organization. Useful for the SBU/General/Corporate Manager, Small Business Owner, Entrepreneur ... seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a profiled market posturing segmented to best address. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing. |
| -- | General |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Source of heading or term | fast |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525212">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525212</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | EBOOK |
| Suppress in OPAC | No |
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