The fundamentals of creative advertising (Record no. 21944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a2200181uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 262518 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221025125005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121120s2011 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940447183 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 262518 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | AVA Publishing, |
| Date of publication, distribution, etc. | 2011. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Creative advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Market research |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/themanchester-ebooks/detail.action?docID=4654160">https://ebookcentral.proquest.com/lib/themanchester-ebooks/detail.action?docID=4654160</a> |
| Link text | Click here to open book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | EBOOK |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Dewey Decimal Classification |
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