Marketing research essentials (Record no. 15765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 98436 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211109114054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080812s2008 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470131985 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 98436 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2008. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Market research |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Missing | Dewey Decimal Classification | Shena Simon Campus | Shena Simon Campus | 09/11/2021 | .Coutts Library Services UK | 69.50 | 658.8 MCD | 00160704 | 09/11/2021 | 1 | 69.50 | 09/11/2021 | 7 day loan | |||||
| Dewey Decimal Classification | Shena Simon Campus | Shena Simon Campus | 09/11/2021 | .Coutts Library Services UK | 119.00 | 658.8 MCD | 00163856 | 09/11/2021 | 119.00 | 09/11/2021 | Normal 21 days | Non-fiction |