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New strategic brand management (Record no. 14257)

MARC details
000 -LEADER
fixed length control field	00514nam a2200205uu 4500
001 - CONTROL NUMBER
control field	196204
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211109113754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090914s2008
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749450854
035 ## - SYSTEM CONTROL NUMBER
System control number	196204
082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	20
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noel
245 10 - TITLE STATEMENT
Title	New strategic brand management
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2008.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Marketing management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Strategic management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Branding brand integration
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			City Campus UCEN	Shena Simon Campus	09/11/2021	.Coutts Library Services UK	35.00		658.827 KAP	00170552	09/11/2021	1	35.00	09/11/2021	Normal 21 days