Management : the basics
Witzel, Morgen
Management : the basics - 2nd ed. - Abingdon, Oxon : Routledge, 2022 - The basics .
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, this book explains key aspects of management.
9780367775124
Management
Marketing
658 WIT
Management : the basics - 2nd ed. - Abingdon, Oxon : Routledge, 2022 - The basics .
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, this book explains key aspects of management.
9780367775124
Management
Marketing
658 WIT