From brand vision to brand evaluation : the strategic process of growing and strengthening brands
de Chernatony, Leslie
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - 3rd ed. - Routledge, 2012.
9781856177733
658.827
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - 3rd ed. - Routledge, 2012.
9781856177733
658.827